Everything grows and the world moves on

Everything grows and the world moves on. Inadvertently, Jiangxi Zhanhong Agricultural Development Co., Ltd. has gone through 23 years.

In the course of 25 years, Zhanhong Agriculture has grown from nothing to nothing, from small to large, from a small fertilizer plant to grow into a beautiful young man, from a small fertilizer plant to a scientific research, production, sales and service in one of the scientific and technological innovative enterprises, products covering more than 10 provinces, municipalities and autonomous regions in China. Exporting to Vietnam, Myanmar, Laos, Thailand, Malaysia, Indonesia, Ukraine, Brazil and other Southeast Asian and European countries, consciously shoulder the responsibility of returning to agriculture, rural areas and society with high-quality products and full service, and become the leader of Jiangxi compound fertilizer industry. The development of the company is accompanied by sweat, tears, hardships and frustrations, and it is the common effort and hard work of all Zhanhong people to cast today’s Zhanhong agriculture.

To this year, Zhan Hong agriculture has been 23 years old, the company has more than 130 employees, high and intermediate experts and agronomists 12 people, the factory covers an area of 56 acres, and a number of research institutes strong cooperation, with solid technical support, currently has 5 national invention patents. With a drum granulation compound fertilizer production line and an amino acid chelating medium and trace element fertilizer production line, the annual production capacity of 400,000 tons, only in 2021, the company will achieve the production and marketing of compound fertilizer, organic and inorganic compound fertilizer, stability slow release fertilizer and water soluble fertilizer and other four series of products more than 130,000 tons, of which 55,000 tons of exports, to achieve an output value of 390 million yuan.

Since its establishment 23 years ago, the company has been adhering to the core values of “benefiting agriculture, supporting agriculture and serving agriculture, agriculture and rural areas”, taking “improving fertilizer quality and helping food security” as its beautiful vision, and adhering to the road of enterprise development with “characteristics, taste, innovation and efficiency”. Customer-centric, technology-oriented, single-minded, focused and professional. Adhere to technological innovation in the core technology field, and constantly develop personalized and differentiated green and efficient biological fertilizer products, promote the improvement of China’s agricultural production and quality, take the road of ecological recycling development, and write the “legend” of “green, efficient and quality agriculture”.

The development process of macro agriculture, the founder Gao Daode for it to write a thick and heavy color, the first college students after the resumption of college entrance examination, graduated from Jiangxi Institute of Technology (now Nanchang University) mechanical manufacturing major, will write articles, will also write poetry; He was the secretary of the county Party committee and the director of the factory. He is literary and thoughtful. In October 1998, Gao Daode, then 53 years old, saw the development trend of The Times, but also saw the demand for agricultural fertilizer, resolutely decided to leave without pay, using his professional expertise, with two sons: Gao Hui and Gao Xin, with the savings of 100,000 yuan in the family for many years, rented a workshop of the “Nanchang Xiangtang Fertilizer Factory”, founded the “Nanchang Changnan Chemical Industry Co., LTD.” (the predecessor of Zhan Hong Agriculture), introduced a set of extrusion equipment to produce 25% (12-5-8) and other varieties of triple compound fertilizer. At that time, the company included management, production and sales personnel, but also only about 10 people, father and son three and workers together sweat, work together, the first year of production to achieve 1,000 tons, achieved initial success, earned the first bucket of gold. After the first taste of the joy of entrepreneurship, high ethics has been more energetic since then, equipment and technology are constantly updated, products are constantly enriched, the output is increasing year by year, and the quality is more stable. By 2006, the company’s annual output has reached 5,000 tons, and its brand influence and sales have further expanded. In this year, “Nanchang Xiangtang Fertilizer Factory” restructuring, “Jiangxi Changnan Chemical Industry Co., Ltd.” no place to survive, had to start a new plant, in the village of Shatan, investment in the installation of a drum type (drum granization) of compound fertilizer, compound fertilizer production line, this has been done for 10 years. By 2017, the annual output has reached 40,000 tons, the product categories have also reached dozens, and the output value is close to 100 million. But at this time, the company plant in Shatan village because of the construction of high-speed rail, land was expropriated, the company had to move again, this time the government arranged for them to move to the village of Cuilin, Xiangtang Town, Nanchang County, which is adjacent to the “Jiangxi Nanchang Xiangtang International Dry port”, and the starting station of the Central Europe train in Jiangxi, Fengshui precious land, so that Jiangxi Zhanhong Agricultural Development Co., Ltd. has a stable home. To this end, the company invested in a new set of large drum granulation compound fertilizer production line, supporting raw materials and product warehouse, the product transformation, quality, output, processing volume, sales, export volume have been a rapid growth, the company’s development into the fast track.

Now, the old man high moral old age, go home to enjoy Qingfu, Gao Hui and Gao Xin brothers also inherit their father’s business, a chairman, a general manager; One main inside, one main outside; One is calm, calm and generous, one is capable, rational and inclusive, and has become the golden partner of enterprise management. They are of one mind and one heart and one heart. With the unique feelings of “agriculture, rural areas”, perseverance and indomitable spirit, they have dedicated the best youth in their lives to their favorite agrochemical industry; At the same time, they are also responsible, enterprising, action strong “restless” entrepreneurs, it is this “restless”, leading Zhanhong agriculture to continue to break through, explore, innovation, research and development, in the “green, efficient, quality agriculture” development road forward, and drive like-minded people around to contribute to the development of China’s compound fertilizer industry.

Looking back on the past 23 years, the development of the road is commendable, the work has made significant progress, in the industry has a firm foothold.

In the past 23 years, the development of Zhanhong agriculture and agricultural materials industry has been as ups and downs. It has experienced difficulties such as the implementation of the strictest environmental protection policies, drastic fluctuations in the raw material market, the elimination and replacement of channels, the impact of the international environment, the continuous decline in the price of agricultural products, the depression of the industry, and the impact of the epidemic. In those extremely difficult years, Zhanhong people under pressure, do not forget the original heart, relying on the keen insight of the market subject, active innovation and change, through the development of new products and strengthen the technical service system, optimize the product structure, improve the level of marketing service, brand influence further increase, the future road, has been clear.

Over the years, Zhanhong people have dreams, forge ahead, go all out towards the future, and create extraordinary things in the ordinary. Zhanhong people shoulder the responsibility of “improving fertilizer quality and helping food security”, committed to green, efficient and quality agriculture, focusing on the research and development and promotion of compound fertilizers and compound fertilizers and soil conditioners, bringing different joy to agriculture and farmers.

Twenty-three years, the company’s sales staff running on the vast land of China, sweating like rain, still in and out of the distribution business, or like migratory birds flying around the world… No matter how busy they are, how far they go, they are always bound by a kind of power and called by a kind of responsibility. It is their unremitting efforts to continuously expand marketing channels, the effect is significant, the formation of a nationwide sales network, products covering Zhejiang, Anhui, Hubei, Hunan, East China, South China and other more than 10 provinces, municipalities, autonomous regions, won the trust of customers, won the praise of planting farmers.

In the past twenty-three years, the company is not satisfied with the sales of products in the country, and is committed to the export trade of products while paying close attention to product quality and optimizing product structure. In particular, after the company moved to the “Jiangxi Nanchang Xiangtang International Dry Port” next door, relying on the three same policy of Jiangxi Province and the superior geographical location of the enterprise, the company gave profits to customers, narrowed the gap between product prices and coastal cities, and enabled the company’s export business to achieve rapid growth and continue to expand the territory. Products are exported to Ukraine, Vietnam, Myanmar, Laos, Thailand, Malaysia, Indonesia, Brazil and other Southeast Asian and European countries, opened the sales channel for the world, in the first quarter of 2022, under the circumstances of the Spring Festival and the impact of the epidemic, export trade and last year, still maintained rapid growth, becoming the leading enterprise in Jiangxi compound fertilizer industry export trade.